Hello! My name is Juanandrés Helt and I’m a Communication Designer and Strategist. It's really great to meet you!
While interning with the branding department at Munchkin I was a part of a brainstorm session to conceptualize ideas for lifestyle photography. I pitched the concept of a Latinx family making tamales together for the holidays. These are the fruits of the subsequent photo shoot. By showcasing families of different backgrounds we can help to foster an environment of inclusion and equity.
Photography by Matthew Barnes. Creative Director, Diana Barnes. Art Director, Chris Harrelson. Client, Munchkin Inc. Special thanks to Maria Suarez.
The assignment was to rebrand and repackage Crest, give the brand an edge over its competitors and to completely revolutionize the oral hygiene industry.
California has a lot going for it. Surfing, skating, skiing, and so much more. With the diverse environments at home in the Golden State there are endless possibilities. This rebrand captures the unique and eclectic personalities of all who call California home and repositions the State Parks as more than a destination. Focusing on adventure and excitement, the California State Parks become a lifestyle, utilizing bold typography, emblematic iconography, and the vivid colors that can be found in Californian nature. Advertisements are aspirational calls to action, inviting locals and visitors alike to enjoy the fun. The logo acts as a unifying marker for everyone who loves our west coast style.
The Golden Hour—The highest likelihood that treatment will prevent death if treated within an hour of injury. Working on trans-disciplinary teams we focused on streamlining the process of information transfer utilizing an augmented reality system called Vital. Vital employs flexible graphene lens glasses for medical responders to record and capture all necessary data. The medical staff in hospitals are then instantly updated on the situation as it’s happening, using augmented reality to best administer off-site aid or accelerate the treatment process once the patient arrives to the hospital. With Vital, Google can save lives.
The Art of Comforting by Val Walker is an instruction manual in the often-untaught skill of comforting people in distress. The book includes a helpful chart of replacements for common platitudes, instead using words that are far more gentle and empathetic. This enables readers to become more active listeners and facilitate healing. This layout takes the text and rests it upon a soft pink background juxtaposed against Rothko paintings to act as color therapy. While the reader learns to comfort, they too are comforted. Body copy is set in Arno Pro. Unhelpful platitudes are set in Din Pro, while titles and kinder phrases are set in Good Vibrations Pro.
Adults are often unwilling to teach their children about sexuality, and many can’t do so thoroughly. Our educational system will only teach about health and safety, if at all. This creates a society that is unable to develop healthy sexual identities and perpetuates harmful constructs around sex, endangering sexual minorities. Studies show that when sex is discussed frankly and openly at earlier ages children become adults prepared for mature sexual experiences and as a result make better choices.
The current sexual visual landscape predominantly shows sex as sleek, mature, heteronormative, and centered around the male gaze. But sexuality is so much more than that. By presenting sex more inclusively and with a more whimsical tone we can begin a discussion about what else sexuality looks like.